MTn mix - THE NORTH FACE
2024 - 2025, Steamboat Springs, CO
MTN MIX is The North Face’s signature winter event, a vibrant, on-resort experience that brings the snow community together through high-energy activations celebrating the spirit of winter. Set at the heart of the mountain, MTN MIX transforms an ordinary ski day into a full brand experience, featuring athlete-led moments, Rail Jam, community ride sessions, après gatherings, and live DJ sets.
With lifestyle programming, exclusive perks for XPLR Pass members, and immersive brand interactions designed for both in-person connection and digital storytelling, the event captures the essence of winter exploration.
SERVICES
Logistics Design & Site Management
Complete transformation of the MTN MIX venue into an immersive, high-energy experience. Every zone was meticulously planned to optimize flow, safety, and visual impact.
Technical Direction & Event Staging
Full-scale coordination of performance timing, lighting, audio, visuals, and special effects—executed in real time to deliver peak moments and continuous audience engagement.
Creative Direction & Brand Integration
Close collaboration with The North Face to translate brand identity into a bold, irreverent atmosphere true to the spirit of MTN MIX. The stage became a living extension of the brand’s storytelling.
Talent & Crowd Operations
Seamless support for athletes, performers, crew, and thousands of attendees—from behind-the-scenes logistics to front-of-house experience—ensuring a smooth, energized flow throughout the event.
